Park Place Dealerships created a team of people whose lone job is to monitor and meet the demands of factory incentive programs
As a glut of off-lease vehicles return to the market, automakers are increasingly incentivizing dealers to buy a certain number of them as certified pre-owned units.
The general manager of an Asian luxury-brand store says he spends about 2 hours each day monitoring the store's progress on these factory incentive programs.
Proliferating automaker incentives to dealers are changing the retail business model -- and giving automakers increasing control of dealership operations.
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