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Marketing
UPDATED: 12/11/18 2:56 pm ET - adds video embed

Audi's Santa has midlife crisis, sheds pounds to fit into an RS 5

Santa Claus takes on a modern look in a new Audi ad that shows him shedding pounds when he endures a bit of a mid-life crisis after realizing that he can't fit into an RS 5 at his current weight.


Where is demand for autonomous?

Billions of dollars are being spent on autonomoous vehicle technology, but where is the consumer demand?

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Kia returns to the Super Bowl

Kia will extend its Super Bowl ad streak to 10 years. The ad will be handled by U.S. agency-of-record David & Goliath, but the automaker declined to confirm other details.

Toyota pins Corolla hopes on multicultural buyers

The Toyota Corolla, a perennial top seller among light vehicles in the U.S., faces a tougher market as car sales plummet. Toyota believes there are still pockets of opportunity for sales with multicultural groups.

JACK HOLLIS and ED LAUKES

2018 Automotive News All Stars Jack Hollis, Toyota Division group vice president and general manager and Ed Laukes, group vice president of marketing, were instrumental in leading a company effort to reposition itself as a mobility company, through sponsorship of the Olympic and Paralympic games.

DEAN EVANS

2018 Automotive News All Star Dean Evans, chief marketing officer at Hyundai Motor America, led a product blitz this year.


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