Mini says its program of embedding dealership service techs with race crews is promoting teamwork and building morale.
A look at the new Subaru Crosstrek Hybrid, and how it compares with the 2019 Mini Cooper S E Countryman All4.
Porsche, Mini leaders in sales satisfaction; EPA eases airbag-disposal rules; Ford store apologizes for ad; Lime car-sharing; Aston's 'thing of beauty'; Kia teases redesigned Soul
BMW mulls sharing showrooms with Mini; Subaru posts losses amid recall crisis; GM: Name our ebikes; Musk takes a shot at Ford; Chinese retailers, investors set sights on U.S.
The change would end Mini's insistence on a separate high-profile identity.
Oct. U.S. sales winners, losers; GM halts renovation projects to save money; Report: Ford plant on short list to make Defender-based vehicle; Mini's 'Tweet to Test Drive' promotion.
Mazda, which has struggled to maintain customer loyalty, has made owner engagement and community-building a central piece of its outreach strategy.
On the biennial Mini Takes the States road trip, owners were treated to face time with the brand's manufacturing team and a new connected-car app.
Rolls-Royce said BMW executive Martin Fritsches will head its operations in North America. He succeeds Pedro Mota, who is returning to Porsche to head its North American marketing.
Mini will focus on updating its car-oriented product line.
German luxury brands face an existential challenge: adapting to a U.S. market increasingly dominated by SUVs and crossovers while keeping their stylish sedans relevant.
The 50-50 venture owned by BMW and Great Wall will make battery-powered vehicles for both partners at a new plant in Jiangsu Province.
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