Chinese-owned Volvo Cars has been transformed in recent years under CEO Hakan Samuelsson. It's revamping its product lineup, securing roots in the U.S. and making a big push into electrification with lessons from Tesla. And despite new trade friction, Samuelsson expects Volvo to post its fifth straight year of record global sales in 2018.
Volvo will break with auto show tradition in Los Angeles, where it will not have a single car on its stand. The idea is to underline that the disruption the industry is undergoing requires a fresh approach.
Volvo's early success with its car subscription plan has put the company in an enviable position as automakers tinker with business models that don't revolve around traditional car ownership. But it has led to unforeseen challenges, namely a backlog of orders and tension with dealers.